Corporate Sponsorship

A form marketing in which a corporation pays for all of some of the costs associated with a project or program in exchange for recognition. Corporations may have their logos and brand names displayed alongside of the organization undertaking the project or program, with specific mention that the corporation has provided funding. Corporate sponsorships are commonly associated with nonprofit groups, who generally would not be able to fund operations and activities without outside financial assistance. It is not the same as philanthropy.

Corporate sponsorship is common for programs at museums and festivals, but is also seen in the commercial sphere. For example, athletic facilities may bear the name of a company and the name of a sporting competition may be proceeded by the name of a company. The level of recognition depends on the goals of the sponsor, as some companies may want to further a particular project or program without drawing public attention.

Because corporate sponsorships may be expensive, investors have been wary of the benefits of the publicity in down economies.


Investment dictionary. . 2012.

Look at other dictionaries:

  • corporate sponsorship — UK US noun [U or C] ► MARKETING the fact of a company supporting a person or an organization, especially by giving them money: »corporate sponsorship of the Olympic Games »He was disappointed when his bosses declined to provide him with corporate …   Financial and business terms

  • sponsorship — noun ADJECTIVE ▪ generous, major ▪ lucrative (esp. BrE) ▪ arts (BrE), sports ▪ business (esp. BrE), commercial …   Collocations dictionary

  • sponsorship — spon|sor|ship [ spansərʃıp ] noun uncount * money given to an organization to help pay for something, often an event: corporate sponsorship of the arts …   Usage of the words and phrases in modern English

  • sponsorship */ — UK [ˈspɒnsə(r)ʃɪp] / US [ˈspɑnsərʃɪp] noun [uncountable] money given to an organization to help to pay for something, often an event corporate sponsorship of the arts …   English dictionary

  • Corporate communication — is the message issued by a corporate organization, body, or institute to its publics. Publics can be both internal (employees, stakeholders, i.e. share and stock holders) and external (agencies, channel partners, media, government, industry… …   Wikipedia

  • Corporate Accountability International — (formerly INFACT) is a non profit organization, founded in 1977. Their campaign headquarters are in Boston, Massachusetts and they have offices in Oakland, California, Seattle, Washington, and Bogotá, Colombia. Currently their most prominent… …   Wikipedia

  • Sponsorship — Unter Sponsoring versteht man die Förderung von Einzelpersonen, einer Gruppe von Menschen, Organisationen oder Veranstaltungen, durch eine Einzelperson, eine Organisation oder ein Unternehmen, in Form von Geld , Sach und Dienstleistungen mit der… …   Deutsch Wikipedia

  • sponsorship — A term commonly used for financial or other support in the form of goods and services, given by businesses or members of the public to sports, the arts, education, charities etc. The sponsor receives something in return such as advertising or… …   Financial and business terms

  • corporate — adj. Corporate is used with these nouns: ↑accountability, ↑accountant, ↑asset, ↑attorney, ↑balance sheet, ↑banking, ↑bankruptcy, ↑blog, ↑boardroom, ↑body, ↑bond, ↑ …   Collocations dictionary

  • corporate image — Gen Mgt the perceptions and impressions of an organization by the public as a result of interaction with the organization and the way the organization presents itself. Organizations have traditionally focused on the design of communication and… …   The ultimate business dictionary

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